Kathryn Goetzke has over 30 years of experience in marketing, branding, and strategy. She is the Chief Hope Officer at The SHINE Hope Company, where she works with businesses to activate hope in the workplace, created an evidence-based college program Hopeful Mindsets, authored the Biggest Little Book About Hope, and is host of the Hope Matrix Podcast. She is Founder of iFred, the International Foundation for Research and Education on Depression Hope, and created Hopeful Minds, the first, free, evidence-based program anyone can download to teach kids the ‘how’ to Hope, as well as Hopeful Cities, a playbook any city can use. Kathryn and her work have been featured at Harvard University, the World Bank, the United Nations, the Kennedy Forum, and more, was recently appointed to be a representative at the United Nations for the World Federation for Mental Health, and is working to get an International Day of Hope established.